The Retail Merchandising/Retail Execution industry is based on successful in-store work by field staff. Whether performed by the manufacturer or outsourced to merchandising service organizations, data collection and reporting is a primary task of mobile workers. The current industry standard is to use mobile technology to improve the field reporting process.

Since 2003, FieldCenter has helped to streamline the data collection and reporting process for in-store merchandising, mystery shopping, and in-store assembly by providing a software suite for creating dynamic mobile call reports for PDAs.

FieldCenter Retail & CPG allows you to:

FieldCenter Retail & CPG Functions:

Business Situation

Sigma Retail Services is a merchandising service organization providing third-party services to major retailers in the United States. With over 250 employees, Sigma provides services such as third-party in-store product line service, new store display construction, product line resets, and departmental or full-store remodels in Home Depot and other retail chains.

With tedious paper-based reporting bogging down field reps, and data re-entry driving costs at head office, Sigma recognized the need to streamline its operations in order to remain competitive and drive new business - while also providing additional value to its customers.

Solution

Paul Walken, technology specialist with Sigma, was responsible for evaluating PDA forms reporting solutions. After performing a thorough evaluation of FieldCenter including a successful field pilot project with 10 Pocket PCs, it proved to be exactly what Sigma was looking for.

Sigma deployed their FieldCenter solution to its field force within three weeks, a timeframe that would not have been possible with any other mobile solution. The speedy deployment was a testament to FieldCenter's ease-of-use and the hassle-free setup of the hosted application platform.